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Hyper-Personalisation in Business Banking: A Reality Just Around the Corner or Fantasy?
Customers increasingly expect the relevance and responsiveness they experience elsewhere in their digital lives, but personalised banking is far harder to deliver than tailored recommendations. Banks have to bring together transaction data, cashflow insight, sector context and customer needs without compromising trust, privacy or accuracy. It’s no easy task, but the steps towards a hyper-personalised future are being taken.
