Augmented Reality in Banking
CardGenY launches its digital transformation toolkit at FinTech Connect. However, one aspect of the toolkit that always gains attention is our AR module that enables offline content to be seamlessly brought online.
The use cases are wide and even if not core to the digital transformation process it is a visual and differentiator. When used in a loyalty context the members details can be used in conjunction with the promotion to drive relevant sub offers.
One use case is for a co-brand loyalty program the ability for its members to scan from within the app a generic travel brochure promotion for flights to Barcelona. The location of the customer known as well as preferences around accommodation, miles available for redemption which enables personalised offers and pre-populated commerce details enabling a more seamless booking experience.
There are many other offline – online options so come and see a demo at our stand P25 in the Launchpad area.