The current situation means that incumbent financial institutions are rapidly accelerating their plans for digital transformation in order to stay in the game, and to remain engaged with their clients. Both consumers and business are looking for increasingly digital touchpoints. These sessions will look at how financial institutions are adapting at a rapid rate as they approach the ‘new normal’.
Russell will be delivering insights into the friction points that customers experience in the discovery, purchase and post-purchase phases of Financial Services and how Facebook's solutions are helping brands to eliminate these pain points and deliver on the promise of NOW.