David is the CEO of 11:FS and since his dream of being a sportsperson was crushed (along with the ligaments in his knee!) and he had to get a proper job, he has worked in pretty much every angle of the financial services industry never losing that competitive desire to drive forwards and win. Having pitched, established and run billion-pound transformations for some of the biggest FS companies on the planet the realisation that Digital Financials Services Is Only 1% Finished has spurred his desire to establish an organisation that can actually support the industry through its greatest challenge. 11:FS is a challenger to the incumbent consultancies. We create innovative strategies and build out new propositions and ventures in the UK, US, Europe and Asia for some of the biggest brands on the planet. Alongside this 11:FS build in-house products from competitor benchmarking tools like 11:FS Pulse, to core banking and modern architecture systems like 11:FS Foundry. In 4 years 11:FS has gone from zero brand and zero revenues to a multimillion a month business with one of the hottest brands in fintech all with zero external investment in the group.