Elvina Soogun

Account Director, Deputy Head of Fintech CC Group

Elvina has four years’ experience in B2B tech PR through which she has quickly risen through the ranks from intern to Account Director and Deputy Head of Fintech.


Starting out her career in enterprise technology, Elvina has since become a fintech specialist, bringing her knowledge of cloud, AI, big data technologies to the ambitious fintech businesses she represents. These range from household names to fast-growth challenger brands and include the likes of Travelex, Signicat, Juvo, Tribe Payments and Mistertango. This year, she was listed in PR Week’s 30 under 30 and named PRMoment’s “Young Professional of the Year”.


Outside of work, Elvina will either be booking a holiday she can’t justify, watching reruns of Ru Paul’s Drag Race or hanging out at rooftop bars with friends, pretending she’s there for the view and not the cocktails.

PayTech Connect 2020

4:10 PM Fintech 2030: What will our industry be like in 10 years?

Whichever way you look at it, the last decade has seen fintech drive unprecedented change in financial services. Billions of dollars of funding has given rise to thousands of new fintech players who are rewriting the rules in every corner of our industry. Competition gave way to collaboration and now coopetition as the threat of Big Tech looms over the industry.


As we enter a new decade, the future of the fintech industry is at a crossroads.

  • How will Covid-19 and the recession alter the trajectory of our industry?
  • Will banks remain the biggest players—or will they be usurped by big tech?
  • Will data replace transactions as the primary revenue driver for the industry?
  • Has innovation peaked, or are we just getting started?
  • What will be the most disruptive technologies?


In this session, Alex Reddish, CCO at Tribe Payments, Yoni Assia, Co-Founder and CEO at eToro and Keith Grose, Head of UK at Plaid will provide a glimpse of the what the fintech world will look like in 2030 and outline the key choices that fintech firms large and small will need to make if they are to be successful.

Check out the incredible speaker line-up to see who will be joining Elvina.

Download The Latest Agenda