Chief Commercial Officer and founding member of giffgaff, a mobile network that runs in collaboration with its members.
giffgaff has been Which? Recommended provider from 2012-2019 and won the uSwitch Award for Network of the year from 2016-2019
Originally from Barcelona,
studied at ESADE business school and worked for PepsiCo before joining
Lives in West Hertfordshire, has recently become a British citizen but still a big Barça fan.