Mark is a career marketer and banker with almost 30 years of experience working in financial services, including spells in consumer finance, asset finance, leasing and retail banking. He was the Head of Marketing for HSBC in the UK and thereafter Regional Head of Marketing for HSBC MENA. His was also CMO at first direct, the UK’s leading direct bank, before taking over as CEO in 2011. He resigned from first direct in 2014 to co-found Atom Bank plc. Until recently, Mark was the Challenger Bank representative on the UK Open Banking Implementation Entity and is a member of the Finovate Fintech Strategy Group. He was educated in Ireland and has a degree in history at Trinity College Dublin and an MBA from Warwick Business School.