Meaghan has over 8 years experience researching and analysing customer journeys, trends and innovations within the digital financial services space. She also has deep experience in customer testing, the jobs to be done framework, and UI design.
She began her journey in digital financial services at Mapa Research, where she worked closely with dozens of financial institutions digital teams including: American Express, Barclays, UBS, Nordea, ING, AIB, RBS and others. Here she informed digital product and strategy teams of competitor mobile and desktop banking initiatives and provided bespoke research and workshops in new product development.
After Mapa, she co-founded 11:FS, where she co-build 11:FS Pulse. Pulse is a customer journey portal that hosted hundreds of customer journeys in the digital channels of banks, fintechs and bigtech. In addition, she worked closely in the early stages of greenfield digital banking projects where she provided support in market, competitor and customer analysis.
Since 2017 Meaghan has been consulting banks, fintechs, company builders, management consultancies and crypto companies as a freelancer in customer experience, design, product strategy and data commercialisation. She also creates and executes customer testing programmes, and runs competitor insights and blue sky thinking workshops.