Meaghan has
over 8 years experience researching and analysing customer journeys, trends and
innovations within the digital financial services space. She also has deep
experience in customer testing, the jobs to be done framework, and UI design.
She
began her journey in digital financial services at Mapa Research, where she
worked closely with dozens of financial institutions digital teams including:
American Express, Barclays, UBS, Nordea, ING, AIB, RBS and others. Here she
informed digital product and strategy teams of competitor mobile and desktop
banking initiatives and provided bespoke research and workshops in new product
development.
After Mapa, she co-founded 11:FS, where she co-build 11:FS Pulse.
Pulse is a customer journey portal that hosted hundreds of customer journeys in
the digital channels of banks, fintechs and bigtech. In addition, she worked
closely in the early stages of greenfield digital banking projects where she
provided support in market, competitor and customer analysis.
Since
2017 Meaghan has been consulting banks, fintechs, company builders, management
consultancies and crypto companies as a freelancer in customer experience,
design, product strategy and data commercialisation. She also creates and
executes customer testing programmes, and runs competitor insights and blue sky
thinking workshops.
Friday, December 4th, 2020
Check out the incredible speaker line-up to see who will be joining Meaghan.
Download The Latest Agenda