Michael Reitblat

CEO Forter

Michael Reitblat is co-founder and chief executive officer at Forter, the leader in e-commerce fraud prevention that protects merchants against various types of fraudulent activity (including credit card fraud, account takeover, identity theft, and more) in real-time, throughout all online consumer experiences. Michael began his career in Israeli military intelligence where he was trained in cybersecurity techniques and fraud prevention. Following his military service, he played a key part in building the first company to specialize in online payment fraud, Fraud Sciences. After the business was acquired by PayPal, he helped to develop the successful fraud prevention system that the payments giant used for many years. Michael was determined to make his vision of completely fraud-free e-commerce a reality, which is why he founded Forter in 2013. Forter’s award-winning end-to-end identity-based fraud prevention solution distinguishes between good customers that may look suspicious to human eyes and at the same time identifies highly advanced and organized online criminals. As a result, Forter’s system automatically approves or declines every online order within milliseconds, dramatically improving the checkout experience for good consumers and ensuring merchants don’t leave money on the table from ‘false positives.’

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