Rita is a financial services professional currently driving Digital Transformation at HSBC. In this current role, Rita is focused on leveraging digital technologies to improve business processes and customer experience and on creating a continuous innovation mindset and culture. Prior to this role, Rita worked in Consulting (EY and Accenture) advising C-Suite on the applicability of RPA and AI tools in finance as well as driving large scale transformation projects. Mainly working with Financial Services and Government, Rita gained a deep insight on best practices across the industry. Rita is also a speaker and a blogger, and often participates in Financial Industry panels.