Roland Palmer

Head of North-West Europe Alipay

Roland Palmer has been leading Alipay Europe since summer 2018. During his time at the helm of Alipay Europe, Roland has steadily grown the brand and its transactions figures across key markets in Europe, including France, the U.K., Germany and Italy. Roland has been instrumental in helping Alipay to target key areas in Europe which see large Chinese tourist footfall to try and increase merchant adoption of the Alipay payments system. In addition to his role with Alipay, Roland has been a director for Alibaba since March 2016; responsible for managing the Benelux markets.


Before Alibaba, Roland spent six years in non-food retail, the last four as CEO of Blokker Holding, a holding company of 10 chains consisting of 2,200 shops and an annual turnover of more than €2B. Before his career in retail, Roland worked at Bain & Company consultants as well as at Coca-Cola and at Unilever. Roland has an MBA from IMD in Switzerland and graduated from Oxford University in England. 

DX Connect: Digital Re-Engineering 2019

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