Ross Sleight, Chief Strategy Officer at Somo
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Ross Sleight


Chief Strategy Officer
Somo

Check out the incredible speaker line-up to see who will be joining Ross.

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DX Connect: Digital Engagement


2:50 PM Zig when others zag to create significant product differentiation

Every day sees a flood of new feature or product announcements from Fintech Challengers and Incumbents alike, in a never-ending race. Emulation though is rife leading to only minor differentiation and me too experiences. Whilst these digital experiences improve the efficiency and speed for customers, they are essentially repackaging product offerings that haven't changed for decades. In a world of changing working patterns, income and financial needs, how many of these experiences really address fundamental customer needs?  Drawing on proprietary customer research undertaken by Somo, Ross will explore how real differentiation can be accelerated by meeting these fundamental customer needs, rather than simply improving