Ross is a digital strategist. He is fascinated by the relationship between the exponential growth of digital technology, the adoption and evolution of customer behaviour and the transformation of business to adapt to these new landscapes. He has spent 25 years immersed in digital as the world has evolved from desktop to social to mobile to AR, VR and AI and beyond.
Ross has been a founding member of six influential digital businesses including Somo, Virgin Games and Tribal DDB. He has helped develop the first digital property for 10 Downing Street and has advised the Department for Culture, Media and Sport on interactive media development. He’s won numerous creative and effectiveness awards for digital strategies and been voted in the top 100 digerati and top 50 in mobile by The Drum for three years.
Today, Ross is Chief Strategy Officer at Somo, a Digital Product Accelerator, advising global brands such as Audi, HSBC and Lloyds Bank on generating product experiences that engage and delight customers and staff. He is also an advisory board member to start-ups and scale-ups including inploi, yodomo, Molzi and OneQuestion, and Arts organisation Leamington Art in the Park Festival CIC. This allows Ross to apply corporate, cultural and entrepreneurial lenses to digital transformation strategies.