Sam works in the UBS Chief Digital Office where he leads the distributed ledger technology innovation initiatives for the organization. He joined UBS in February 2019 before which he led the blockchain strategy for Refinitiv (the Financial & Risk business of Thomson Reuters). Sam has a background in product strategy and product management having worked in New York, Hong Kong and Switzerland. Sam has a Masters in Financial Strategy from the University of Oxford and currently lives in Zug, Switzerland. Sam was a founding board member of the Crypto Valley Association.