Steve Jones

CEO & Founder Comparison Creator

Steve Jones is the founder of one of the UK’s only independent white label software companies, Comparison Creator.

With more than 28 years’ insurance industry experience, Steve worked in Admiral, and had the vision to create Gladiator Commercial - one of the UK’s most successful commercial vehicle insurance brokers in the UK.

He recognised the benefits of digitisation within the industry and launched Comparison Creator in 2010. Initially, the company provided comparisons for breakdown and home emergency cover but has since expanded and now compares 10 products. It is now the ‘go to’ software house for comparison websites including,,, Uswitch, and

Based in Cwmbran, Steve employs ten people and has found a niche in a competitive market.  Comparison Creator is expected to increase its turnover ten-fold by 2020, to around £20million, and despite residing in a corner of Wales, its services are used by millions of people across the UK.

Startup LaunchPad 2019

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