11:FS is a challenger consultancy building out new propositions and ventures in the UK, US, Europe and Asia for some of the biggest brands on the planet. Sam is responsible for the 11:FS overall strategy and rollout in the US, Canada and Mexico. This includes evangelising the 11:FS brand to the North American market, working with our existing and new clients on transforming the digital banking landscape. Sam’s an ex-banker, ex-consultant, ex-program manager, ex-product owner, and ex-everything else you can fit into a +20 year career in the payments, cards, loyalty, and banking industry. He is also a regular host of the global business podcast Fintech Insider, by 11:FS.