PensionPay is a financial technology platform transforming how people access and engage with their pensions. It acts as an embedded digital wallet for the entire retirement estate - spanning DC, DB, SIPP, ISA, and GIA wrappers - giving members a card and wallet that provide instant access to their pension savings while keeping assets invested. This means members can use their pension like everyday money, all within an environment that integrates directly with existing pension systems. By turning pensions into something usable day-to-day, PensionPay changes behaviour. Research from PensionPay’s YouGov study (2025) showed that 66% of members aged 55–59 would switch providers if offered better access and digital tools, while over half wanted flexible payments and retail rewards. PensionPay addresses this by introducing liquidity security - the behavioural benefit of having accessible funds without needing to cash out entirely. When access becomes easy and trusted, members feel more in control, leading to more rational behaviour and better financial planning. For schemes and providers, this translates into measurable retention and growth of assets under management. The platform encourages consolidation of pots as members bring additional savings onto one wallet. For administrators and insurers, PensionPay integrates through secure APIs and pre-funded liquidity lines, ensuring plug-and-play implementation with no disruption to existing systems. It also reclaims tax automatically and enables faster, fairer member payments - avoiding emergency tax codes and smoothing drawdown processes.