Serene is transforming how financial institutions and retailers understand and support their customers. Combining behavioural science, AI, and predictive intelligence, Serene unlocks powerful insights from financial data—detecting vulnerability, fraud, and emerging risks before they escalate. Our platform provides a dynamic, real-time understanding of customer needs, enabling institutions to make smarter, faster decisions. By identifying risk early, Serene empowers firms to grow sustainably, reduce losses, and deliver hyper-relevant support at scale. For customers, this means timely interventions, improved financial wellbeing, and greater trust in the organisations they rely on. Backed by Fuel Ventures and NatWest Group, Serene is building the intelligence layer that connects data, decisions, and care—reshaping how financial services operate in an age of open data and smarter infrastructure.