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Serene
Millions of people face financial vulnerability each year — due to life shocks, health challenges, or scams — but firms usually detect problems too late, after arrears, harm, or complaints occur. This reactive approach leaves customers unsupported and businesses exposed, while locking vulnerable groups out of fair access to products and services.
Serene has built the Infrastructure for Financial Care — an AI-powered platform that acts as a behavioural “compute layer” on top of financial data, helping institutions understand customer needs and circumstances in real time.
By combining predictive modelling with behavioural science, Serene enables firms to anticipate problems earlier, offer fairer products, deliver timely support, and drive inclusion at scale.
