The Future Chief Marketing Officer: From Brand Guardian to Growth Architect in the Age of AI

The Chief Marketing Officer is no longer only the guardian of fintech brands and campaigns. In the age of Artificial Intelligence, the role is being rebuilt around data, revenue and growth. But the strongest future CMOs won't abandon the guardian's most important job, protecting brand trust. They'll build growth on top of it, becoming architects who design the systems, partnerships and technology that make a business outperform. In this closing keynote, Beverly Ezebuike shows what that shift looks like from the front line of high-growth fintech across the UK, EU and beyond. Expect the specifics, not the theory: a 20-brand loyalty programme that grew month-on-month TPV by 17.2%, campaigns that have helped fintech brands scale to 7 million customers and beyond, and a Solana blockchain partnership that grew adoption of a new stablecoin payment product by 150%.