){kind=logo}
){kind=logo}
){kind=logo}
A World After Cards: What Would It Take for A2A to Win?
Account-to-account payments have the potential to challenge the dominance of cards, but habit, trust, protection and acceptance remain powerful barriers. Winning will require more than lower cost or technical capability. This closing keynote explores what A2A must deliver for merchants, consumers and financial institutions before a world after cards becomes realistic.