Alayna Francis

Alayna Francis is a fractional CCMO and commercial growth consultant who helps organisations turn marketing and communications into a measurable driver of revenue. She has over 25 years of experience leading communications for major names in global finance, technology and professional services. Most recently she was Global Head of Communications at Fitch Group. Before Fitch she held senior roles with FTSE 100 fintech, IG Group, Marsh, PwC and Swiss Re. Her work has consistently tied communications to commercial results. Examples include a 40% quarterly increase in new business leads for Swiss Re's Insurance Linked Securities unit, close to '1M in new business leads from a social media strategy at PwC, and an earnings PR programme at IG Group linked to an 8% share price uplift. She has also assessed pre-seed and seed-stage startups as an International Scout Advisory Board member for HearstLab, Hearst's corporate venture fund, and is a trustee of the children's food charity School Food Matters. She holds an MBA in Finance and Marketing from Baruch College's Zicklin School of Business in New York.