Alistair Ross

Alistair Ross is Creative Partner and co-founder of LogicLogicMagic, a B2B technology marketing agency built around the philosophy of Competitive Creativity' ' helping technology brands become remembered before buyers are ready to choose. Before founding LogicLogicMagic, Alistair spent more than 25 years in advertising and marketing, working at agencies including Lowe Lintas, Publicis, VCCP, FCB and The Gate. His career has taken him from major consumer brands and British Army recruitment to some of the world's leading technology, cybersecurity and FinTech businesses. Today, his focus is on a question that has increasingly preoccupied him: why does one of the world's most innovative industries produce so much marketing that looks and sounds the same? His answer is Competitive Creativity' ' combining the imaginative creativity that makes brands memorable with the systematic creativity that turns attention into demand.