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Ashleigh Brown
Head of Marketing,
Mettle
Strategic Marketing Leader with 8+ years of experience in fintech product GTM strategy, high-impact content ecosystems, and building collaborative relationships with stakeholders.
I lead on content strategy execution at Mettle by NatWest, where I manage multi-channel campaigns across web, blog, SEO, and paid — while also owning messaging and go-to-market support for new product features.
I’ve successfully led cross-functional projects like our Making Tax Digital communications programme, a website migration to the NatWest domain, and collaborative GTM plans with Product, Legal, Risk, and Paid Media teams.
My background spans agency and in-house marketing, and I bring a tech-forward, customer-led mindset, supported by an MSc in Computing and a diploma in UX Design. I'm currently expanding my skills in AI-assisted marketing workflows and marketing analytics (GA4, Gemini) to stay ahead in an evolving landscape.
I lead on content strategy execution at Mettle by NatWest, where I manage multi-channel campaigns across web, blog, SEO, and paid — while also owning messaging and go-to-market support for new product features.
I’ve successfully led cross-functional projects like our Making Tax Digital communications programme, a website migration to the NatWest domain, and collaborative GTM plans with Product, Legal, Risk, and Paid Media teams.
My background spans agency and in-house marketing, and I bring a tech-forward, customer-led mindset, supported by an MSc in Computing and a diploma in UX Design. I'm currently expanding my skills in AI-assisted marketing workflows and marketing analytics (GA4, Gemini) to stay ahead in an evolving landscape.
Sessions
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Balancing Brand Trust and Authenticity with AI Execution. - Presented by Fin.Tech Marketing Community01-Dec-2026
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Balancing Brand Trust and Authenticity with AI Execution. - Presented by Fin.Tech Marketing Community01-Dec-2026Fintech Marketing & Applied AI