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Eric Fulwiler

Eric Fulwiler

CEO, Rival
Eric Fulwiler is the co-founder and CEO of Rival, AdWeek's 12th Fastest-Growing Agency of 2026 and an Inc. 5000 company helping established businesses think and act like challengers. Rival has spent five years and over 10,000 hours researching, interviewing, and convening the world's top challenger CMOs and founders - work that has been featured by the ANA, IPA, Ad Age, Cannes, SXSW, and Web Summit. Before co-founding Rival in 2021, Eric was CMO of fintech venture builder 11:FS and one of the first 15 employees at VaynerMedia, where he served as MD, EMEA reporting directly to Gary Vaynerchuk for seven year

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