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Geneva Loader
Executive Director Marketing and Growth | Applied AI Lead,
KurTosys
I love my job. I care about marketing as a discipline, combining story telling, analytical rigour, and embedded technology to drive engagement and commercial effectiveness. What a mad time to be working in this field! Audience behaviour has seen the biggest shift since the dot com boom. From a world dominated by Google search and Meta owned social channels to an exploding landscape shaped by the frontier developers of large language models and broader AI tools.
Having experienced several marketing revolutions in my career, I know this period of evolution is where I do my best work and no change has excited me quite as much as the opportunity presented by AI. I decided to move to Kurtosys to help scale a business with modern technology and a differentiated market fit ,ready for the AI native future.
My role oversees audience based marketing strategy, data, and Applied AI enablement to drive growth both internally and across the pipeline.
Having experienced several marketing revolutions in my career, I know this period of evolution is where I do my best work and no change has excited me quite as much as the opportunity presented by AI. I decided to move to Kurtosys to help scale a business with modern technology and a differentiated market fit ,ready for the AI native future.
My role oversees audience based marketing strategy, data, and Applied AI enablement to drive growth both internally and across the pipeline.
Sessions
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From AI Hype to Marketing Execution What to Use, What to Avoid and Where to Start - Presented by Fin.Tech Marketing Community01-Dec-2026
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From AI Hype to Marketing Execution What to Use, What to Avoid and Where to Start - Presented by Fin.Tech Marketing Community01-Dec-2026Fintech Marketing & Applied AI