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Lex Webster

Lex Webster

CEO, BEAT
I’m a financial services leader with over 25 years’ experience building, scaling and transforming global trading and investing businesses. My work centres on taking organisations that have lost momentum and reshaping them into modern, relevant and commercially resilient businesses that meet the expectations of today’s customers.

I specialise in reimagining services for new generations of traders and investors — transforming outdated models, modernising customer experiences and designing propositions that deliver clarity, confidence and long‑term value. My approach blends deep industry expertise with a clear vision for how technology, personalisation and smarter design can unlock growth and restore trust.

I believe the wealth and investing industry is overdue for fundamental change. Too many firms have become complacent, too slow to adapt and too disconnected from the needs of the people they serve. My mission is to help shift the industry towards a future where investing is accessible, intuitive and built for the many, not the privileged few.

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