Nick Lines is a senior customer growth and digital leader with more than 25 years' experience driving transformation across financial services. He currently leads digital personalisation and content for Business & Commercial Banking at Lloyds Banking Group. Throughout his career, Nick has held leadership roles spanning digital channels, customer growth, credit cards and analytics, with a focus on using data, marketing and customer insight to deliver commercial growth and improve customer experience at scale. Nick has also held a Non-executive board role at fintech Fennech Financial.