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Pedro Sousa

Pedro Sousa

CEO, Karavel
We'll put a financial promotion up on the screen. A real one, from a firm most of the room will recognise, and we'll give everyone thirty seconds to spot what's wrong with it. A few people will find one or two things. Then we'll run it through AdCheck live and show what actually came back. From there it's the whole review in real time: every issue flagged against the specific rule it breaches, why it breaches, a risk rating, and wording that fixes it. You'll see the marketer clear the straightforward problems without ever joining a compliance queue, the reviewer approve the handful that genuinely need judgement, and the audit trail assemble itself while both of those happen. Two minutes, first draft to sign-off, no spreadsheet involved. The reason it holds up goes beyond the technology, it’s because Karavel was built by people who sat in compliance teams at Revolut and ClearScore, who know the difference between what a regulator says and what a regulator means, and who did this review by hand for years before they had any interest in automating it.