Prof. Dr. Ahmed Ebada is the Founder & CEO of AURIX, a fintech and innovation company focused on helping organizations leverage AI, digital transformation, and emerging technologies to create measurable business value. He is also a professor, entrepreneur, and technology leader with extensive experience across product management, innovation strategy, enterprise transformation, and ecosystem development. His expertise spans fintech, payments, artificial intelligence, digital platforms, and business innovation. Throughout his career, he has worked with global organizations, startups, universities, and industry partners to bridge the gap between technology, business strategy, and practical implementation. Prof. Ebada is particularly interested in the responsible adoption of AI, enterprise transformation, and the future of financial services, bringing both academic insight and real-world execution experience to industry discussions.