Planda: Turning fragmented customer data into actionable intelligence Most financial services organisations have more customer data than ever before, but struggle to turn it into meaningful insight. Data is fragmented across multiple systems, customer understanding is limited, and communications remain largely generic. In our demo, we'll show how Planda creates a Single Customer View by connecting and enriching existing customer data, before applying AI to generate richer behavioural intelligence, dynamic customer segmentation and personalised next best actions. Visitors will see how firms can move beyond traditional demographic segmentation to better understand customer needs, identify commercial opportunities, and deliver more relevant engagement, all while working alongside their existing technology estate. Attendees will leave with a practical understanding of how AI can help transform fragmented data into actionable intelligence that supports better customer outcomes, stronger commercial performance and more effective decision-making.