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Søren Rode Jain Andreasen

Søren Rode Jain Andreasen

Head of Digital Customer Engagement Hub, Nordea
Soeren Rode Jain Andreasen has held various leadership roles in the financial sector and is known for his expertise in digital transformation and driving the adoption of new technologies in the banking industry. Andreasen’s professional journey includes working at prominent financial institutions where he has played a pivotal role in leading transformative change and innovation. He spent over a decade at Danske Bank, where he served as the Chief Digital Officer and was responsible for the bank’s digital transformation efforts in the United Kingdom. During his tenure, he played a crucial role in implementing innovative solutions, launching Open Banking, and improving the backend systems of the bank. In 2024, Andreasen joined the Canadian Imperial Bank of Commerce (CIBC) as the Enterprise Digital and Innovation Officer. This appointment came after CIBC signed a multi-year agreement with Microsoft to migrate many of its operations to the cloud. Andreasen’s role at CIBC involves leading the bank’s digital strategy and driving innovation in the organization. Notably, Andreasen currently heads Digital Customer Engagement at Nordea, the largest bank in the Nordics. In this role, he is responsible for Digital Channels, Onboarding of clients, the origination and servicing of everyday banking products, digital money transfers, and the optimization of the retail payments experience. Andreasen is a sought-after speaker at conferences and events worldwide, where he shares his insights on topics such as open banking, customer experience, data & AI, and the paramount importance of enhancing backend operations in the banking sector.
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