Wessel van Keulen is the founding General Manager EMEA at Haast, the AI-powered marketing compliance platform used by leading financial services and insurance firms including Zurich, Aviva, Allianz, and Robeco. Before joining Haast, Wessel was Head of Regulatory Change at Zurich Insurance, where he implemented Haast himself to transform marketing compliance review – an experience that convinced him to jump the fence from customer to company. Wessel works with firms across EMEA navigating FCA Consumer Duty, the EU AI Act, and the growing demands of content compliance at scale.